Engage the Soul 2018

CharleneHappy New Year and happy 2018! Let’s start the new year off with flowers ‘on the brain’. Fairfield Flowers has the inspiration you need. So after attending many floral classes in 2017, here are my picks and predictions for 2018.

 

#1 The Dahlia. The Dahlia will be a popular flower this year. I think the most popular varieties will be the labyrinth and the peaches and cream.

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#2 Events. We will do hanging arrangements for large parties and weddings. Giant wreaths for events and holidays. Hanging floral arrangements are a great way to have flowers but free up table space.

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#3 Buy local. Farm to us to you; as simple as that! Fairfield Flowers will be seeking out fresh flowers grown in the Tidewater area rather than purchasing blooms from South America. Our customers want local varieties. This transparency, not only creates trust, but also gives you a fresh quality flower. It will also help provide a sense of community.

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#4 Reds and wine hues. Burgundy blooms are still very trendy. The burgundy pairs well with many color schemes, from bold jewel tones to soft pastels.

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#5 Flowers are the #1 gift. With people downsizing and collecting ‘things’ less, flowers make the perfect gift! And Fairfield Flowers is here for you seven days a week! We love what we do and we appreciate all of our customers who support this locally owned business!

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Fairfield Flowers will continue to provide education, floral classes, mentoring, and individual consultations for any floral need! Have a wonderful 2018!

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My Favorite Unique Flowers

kristenblogBrunia
Brunia is one of the very few flowers that are naturally silver in color. They are very popular in bridal work because of their color and unique look. The silver brunia is actually a fruited head after the white petals have fallen off of the flower! Brunia is native to South Africa but is also commercially grown in California, Australia, and New Zealand. The colors of Brunia can range from silver, green, to even red! Brunia is easy to use because it of its thick hearty stems and long vase life. Brunia’s unique texture is really what makes this flower so popular!

 

King Protea
The King Protea is a woody shrub in the Protea family and is native to South Africa. King Protea can grow up to three feet high and the plant can survive for 15 years in the wild. The King Protea gets its water from the fog, it’s leaves absorb the moisture that collects on them. The leaves can also be used in teas. Birds and mammals in the wild often eat the seeds of the King Protea. The King Protea is the national flower of South African and their cricket team is even named ‘The Proteas.’ King Protea are very popular in wedding bouquets simply because they create a big impact with their stunning look!

 

Coxcomb
The coxcomb flower is a type of Celosia and looks like a brain or rooster comb. Coxcomb blooms from late summer to late fall and has a compact crested head that is two to five inches across. There are more than 60 species of Celosia! Coxcomb can be used in fresh or silk arrangements. It is native to India but is also very commonly grows wild in China. Coxcomb has no smell and comes in many vibrant colors. Coxcomb is very popular in fall floral arrangements and is also appearing in bridal work! It’s unique shape and texture makes it one of my personal favorites!

 

Scabiosa Pods
Scabiosa pods are the remnants of a Scabiosa flowers after it has died. Scabiosa are native to Europe and Asia. They offer loads of texture in floral arrangements and are very popular in wedding bouquets. Scabiosa pods rustle like a paper flowers and are truly a unique flower. Scabiosa pods are very fragile and they have very short stems. They are bronze in color and have geometric globe shaped seeded head. Scabiosa pods are great in fresh floral arrangements or dried bouquets.

My Top Color Picks for Fall Wedding Bouquets

amberblogBurgundy-
This is one of the hottest colors this season and we’re in luck because there are so many unique and textural blooms that come in this color!

This bouquet that we created for one of our brides this fall includes the main focal flower, King Protea.  The King Protea is a tropical bloom that contains hints of blush as well burgundy.  The Tess Rose in this featured bouquet is an amazing garden rose that is part of the David Austin collection.  These roses have a lovely fragrance and a beautiful show when in full bloom.  The last burgundy flower featured in this bouquet is Hanging Amaranthus.  This flower creates movement and allows the bouquet to flow from the bride’s hands.

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Mango-
Mango colored or orange blossoms are perfect for the autumn season.  They are a traditional fall color and add a pop of brightness to any bouquet.  This bouquet consists of yet another tropical bloom, the pincushion protea.  This is an amazingly fun flower that creates unbelievable texture in a bouquet.  The miniature Mango colored callas are the perfect color for a fall bouquet.  The calla lily is an elegant flower that is traditionally used in wedding work.  Last but not least this bouquet holds the Orange Crush Rose, a vibrant color that symbolizes desire and enthusiasm.

 

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Neutrals-
This graceful color palette includes feminine and yet soft and earthy blooms.  The quicksand rose’s sandy cream color is perfect for a wedding and is one of the most sought after rose colors this season.  White Lisianthus is another traditional flower in the wedding industry.  Except the Lisianthus featured here has about double the petal count of a standard one and opens up gorgeously in any bouquet.  This bouquet also features bluplureum which is a dainty green flower that adds movement to the bouquet.  In the floral industry green is considered to be a neutral color.  The last item in this bouquet that keeps with the neutral color palette is the greenery we used, seeded eucalyptus.  Seeded Eucalyptus is a trailing greenery that features beautiful berries and leaves.

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DV Flora

CharleneChange is a good thing and that could not be truer for Fairfield Flowers! The shop is 25 years old and Karl and I enjoy the everyday process of beautiful flowers.
Fairfield Flowers has seen more than a few changes over the years. From ripping out the pond or tearing out the over sized counter, Fairfield Flowers has surely changed over the years. One of the newest changes to Fairfield Flowers is our newest floral wholesaler. This week Karl and I got to travel to Sewell, New Jersey to visit and tour the DV Flora facility! Fairfield Flowers wants to bring the freshest and best value to you everyday! DV Flora is a modern, computerized, and clean wholesaler. DV Flora has been providing flowers to local florists for 57 years. DV Flora offers us fresh flowers straight from farms in California and Miami!

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How lucky are we that DV Flora has come to Virginia Beach!? Be sure to stop by Fairfield Flowers and see this amazing selection of flowers!

I Am Me

CharleneI have local pride: My small business, Fairfield Flowers, shows my self-identity around Virginia Beach. Buying and selling local gives me great pride. This local thinking is the 21st century version of buying trendy and fills my desire to feel connected. Fairfield Flowers is my partner in diversity.

Karl is my Valentine: Being married to Karl for 43 years is perfect. He is my rock and I can always trust him; he is honest to a fault. He is by far my biggest cheerleader and has no problem letting me be me. And for that, I love to celebrate us!

Surprise!: In Jr High School I won first place three years in a row for running; I could move very fast! I hate losing and am ultra-competitive in everything that I do!

Words to live by: Appreciation- pay attention to what you have. Persistence- all things are difficult before they are easy. It’s not about failing, it is about failing and getting back up and trying again! Success is not a skill, it is acquired by having a persistent attitude.

I am Traditional: In life, traditions are everything! I love family traditions and making new traditions! I love the wonderful repeating, yet new, memories that the Wesseler family makes!

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Real Local Florist vs 1-800

kristenblogHave you ever ordered flowers offline and not received exactly what you were looking for?! Have you ever called a 1-800 number and thought you were going to get a great deal only to find out that you were going to end up spending up to double what you originally wanted to spend? There are some secrets and tricks that these ‘online florists’ don’t want you to know about.

When you Google search florist, the first few links that come up look something like this:

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Notice how the first four links have a small green ‘Ad’ flag next to them. This means that those sites paid Google to be at the top of the page whenever someone searches for a certain keyword. The first three sites on the page shown are 1-800 order gatherer ‘florists.’ This means that you call them and wait on hold, they take your order, they add some extra fees and service charges, and then they send your order out to a florist to be made and delivered. Now the problem with this service is that when they collect your money, you may spend 100$ total on your floral order, but when they send your order out to a florist to be made and delivered, the florist only gets 60$ of the original 100$ that you spent! They keep a portion of your money that you paid, up to 40%! And once the florist receives the order, they then have to take out their delivery fee! Long story short, the local florist has to create the arrangement you picked out for a fraction of the price, which does not always turn out well.

There are other order gatherers who also take your order and then ship the flowers to the recipient’s home in a box. The recipient then has to unpack their flowers and create their arrangement themselves. Personally, I do not want to have to work to have my beautiful arrangement.

If you scroll past the ‘ad florists’ you will then find a list of real local florists in your area.

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If you want the most for your dollar, a real local florist is the way to go! Fairfield Flowers has been serving the Hampton Roads area for 26 years and we deliver to Virginia Beach, Chesapeake, Norfolk, and Portsmouth! We are very knowledgeable in flowers and floral arranging and we also have a full gift shop and can offer suggestions for the perfect gift to complete your order! Fairfield Flowers does not have any hidden fees or extra charges, so every dollar you spend goes straight towards your flowers and gifts! Think because your order is not local, you have to go with an order gatherer? Think again! Fairfield Flowers has an amazing network of local florists all over the country who can deliver your flowers for you! Even if you see an arrangement that you love on another site, Fairfield Flowers can create that arrangement for you!

Most people do not know about 1-800 order gatherers or their tricks but Fairfield Flowers is here to help you! So, the next time you need amazing flowers for the perfect person, make sure you find a real local florist to help you!

 

Fairfield Flowers
(757)474-1500
5194 Fairfield Shopping Center
Virginia Beach, VA
23464

Book your Corporate Event!

amberblogFairfield Flowers would like to thank the ladies from Payday Payroll for joining us for their monthly ladies night out! Together we picked a custom design of beautiful fresh succulents in a beautiful wooden box. Each guest in this class was able to create and take home their own succulent dish garden! We planted the succulents in the box, decorated it with fresh sheet moss, and added accessories such as river rocks and butterflies!

Fairfield Flowers offers monthly classes but we also offer special private classes as well! We have created specialized classes for business, wedding showers, baby showers, birthday parties, garden clubs, and many other organizations! Fairfield Flowers has taught classes on floral design, succulent gardens, dish gardens, and wreaths!

If you have an event coming up and would like to make it even more special by taking a hands on floral design class, then give Fairfield Flowers a call! We would be happy to add you to our event calendar! (757)474-1500

 

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Looking Back..

CharleneMy email inbox can be an interesting place at times! Over the years I have received lots of sweet notes from fellow flower lovers who thanked me for a floral tip I have shared with them.

I’m still humbled and amazed by the fact that our Do It Yourself Floral arranging classes could have had such a profound impact on the lives of others. I love to see their smiling faces when their arrangement is complete!

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It has reminded me that there really and truly is something special about Fairfield Flowers beautiful flowers! They are to complete our image during life’s biggest events and to comfort us during the hard times. Flowers stir nostalgia. They connect us with loved ones. Flowers create happiness in the soul.

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If you would like to join us for a Do It Yourself Design class, simply call or visit our website! We hope you will join us soon!

(757)474-1500
http://www.fairfieldflowers.net

The Typical DIYer

amberblogThe most favorite part of my job at Fairfield Flowers is meeting new people from all walks of life. Our clients come to us to help enhance their celebrations, whether it be a new baby, a birthday, anniversary, or wedding.  We help bring peace and closure to the loss of loved ones.  But one of our most delighted duties are to teach our clients the beauty of creating something fantastic with your own two hands.  There are many clients that we grow strong relationships with, and the Typical DIYer has been one of my favorites.

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I remember one of the first times I met with her was to help pick out a special floral design for her daughter’s birthday.  After this her trips to the shop were monthly.  I have helped her pick out beautiful gifts, celebrate special times, and to decorate her home.  I love it when she comes by the shop with a new idea for a wreath!  She always has a theme in mind, a seasonal piece, something peaceful, or even something special for a Bongo party she’s hosting.  Every time we come up with an idea that gets us both excited.  Sometimes she places an order and other times she requests help to finish a project.  Either way we always have a great time when she stops by the store.  I hope to see my Typical DIYer friend soon, and I can’t wait to see what we come up with next!

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My Favorite Floral Client Experiences

CharleneIt has always been important to give each and every client the attention they deserve. One of my first clients was a visitor at the bank next door. We were having an open house and he came over after finishing his money transactions. He was single on that first visit, just ate our goodies and, as I remember, he did not make a purchase. Fairfield Flowers was able to gain his confidence on that first visit. He married and we were chosen as his florist for his wedding! He has purchased flowers for the birth of his daughter and then for his son. Cultivating a culture of great experiences through the important parts of this business. Fairfield Flowers was able to provide a beautiful corsage for prom and a bouquet of graduation flowers for his daughter this year, who is also a happy customer! I have been sharing knowledge about flowers with this special client for 25 years and this customer has trusted us with his business account for 25 years.

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Fairfield Flowers reputation is our most valuable asset, not only do we have a client, but we also have a friend. We are over the moon to be his chosen florist!

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